SEO Experience
I've successfully used SEO to scale website traffic for nearly 10 years.
Why Choose Me?
You'll be hard-pressed to find somebody as passionate about SEO as I am. I don't just do SEO, I live and breath it every day.
My passion for SEO, backed by my in-depth experience in nearly every facet related to it, makes me a great fit for every team.
How I'm Different
Unlike many other candidates, I practice what I preach. For nearly a decade, I've made a full-time living through SEO.
I'll use the same experience, tools, and processes that I've personally relied on in those years to help your company achieve a tangible ROI.
Core Competencies
Content Strategy
I meticulously design and build strategies that drive value, match user intent, and help to dramatically increase traffic.
Contractor Sourcing
I specialize in sourcing and building efficient, loyal, high-output teams who understand productivity maximization.
Content Production
Producing content as scale is difficult. My SOPs and quality controls ensure that only high-quality content makes the cut.
Website Optimization
From fixing errors to maximizing performance, I've spent years learning how to optimize a website so it performs at its best.
E-E-A-T Building
Off-page reputation is as important as ever, which is why I've built systems to easily build links and press mentions at scale.
Technical SEO
I've trained my brain to have an intuitive sense of technical concepts like site architecture, errors and redirects, and more.
Analysis & Reporting
SEO isn't a black box, and reporting shouldn't be either. I'm able to simplify data and complex concepts so they're easy to understand.
Efficiency & Automation
"Do more with less" is at the core of everything I do. I prioritize efficiency and lean on automation and systems to help maximize the output of my team.
Always Learning
Complacency is not in my vocabulary. I might not always know an answer right away, but you can be sure that I will find out and get back to you once I do.
Experience
Trendline SEO
Trendline SEO is a small boutique agency that I created after receiving an overwhelming number of requests for freelance SEO consulting.
Through this agency, I have undertaken a wide variety of projects that range in scope, breadth, and focus.
I have consistently deployed my proven SEO process on most freelance projects, oftentimes seeing triple-digit growth rates that lead to clear and tangible ROI on my work.
Founder & Managing Partner
- Develop and implement customized SEO strategies that drive significant organic traffic growth.
- Conduct website audits, performance enhancements, and competitior analyses.
- Execute site speed optimizations and various CRO projects to improve user experience and conversions.
- Manage content teams to create high-quality, SEO-optimized content tailored to client needs.
- Deliver detailed SEO reports with actionable insights, improving client understanding and results.
Gigworker.com
Gigworker.com is an employment-related platform that helps gig workers find gigs, side hustles, and online work, and then succeed in those roles.
My SEO efforts were responsible for helping the platform achieve over 500,000 unique visitors per month.
I spearheaded the design, development, and execution of the SEO plans that have been deployed on this website.
SEO Director
- Built and managed cross-functional teams to ensure cohesive SEO execution.
- Implemented monetization strategies that boosted traffic and conversions.
- Wrote and published a book about the gig economy based on my detailed research.
- Increase E-E-A-T by landing podcast interviews, press mentions, and hundreds of links from high authority news sites and press mentions.
Curednation
As Director of SEO for Curednation.com, I was responsible for everything related to the company website - from traffic acquisition, to E-E-A-T building, to lead generation.
My duties and tasks varied widely, but the core of my work was focused on developing and implementing action-oriented SEO strategies to stand the test of time.
My work directly resulted in a 40% month-over-month traffic growth rate, and thousands of warm leads for the company.
Director of SEO
- Researched customer needs and industry trends, developing a long-term SEO plan.
- Led the design and development of the Curednation website with cross-team collaboration.
- Executed link-building campaigns, acquiring high-quality backlinks.
- Managed teams of researchers, writers, and editors to produce high-quality content at scale.
- Created and optimized Google Ads campaigns, increasing click-through rates and conversions by 25%.
OBI Creative
I was originally brought on to help the agency increase efficiency and profitability, but the role quickly evolved with time.
I gained valuable experience working directly with a broad range of clients in many different industries, as well as alongside various internal teams to achieve specific client-set objectives.
Director of Digital Optimization
- Enhanced agency efficiency and profitability with standards, SOPs and processes.
- Analyzed websites for SEO and performance issues, as well as contents gaps.
- Developed and implemented SEO strategies for clients in various industries.
- Trained other members at the agency on SEO frameworks, best practices, and tactical execution.
- Improved user experience and conversions for many different client websites.
Rethink402, LLC
Rethink402, LLC is a holding company for a small handful of high-traffic websites that collectively get over 1,000,000 unique visitors per month.
Notable properties include Ridester.com, an informational resource for rideshare and delivery drivers, and Bloggingtips.com, a comprehensive training tool and community for those looking to start their own website, blog, podcast, or online course.
I was responsible for creating the long-term SEO strategies used by each site, and managing the teams that execute on them.
I also directly oversaw the design and development of the websites and any new features that we decided to roll out to users.
SEO Director
- Oversaw all website operations – from strategy to design to monetization.
- Created, set, and tracked SEO strategies and direction for each site.
- Built and managed teams for design, development, content creation, and more.
- Increased E-E-A-T and secured high-quality backlinks and press mentions.
- Developed industry reports and pitched them to the media, resulting in stories going viral and earnings us hundreds of backlinks and media mentions.